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Are you Ready for an SEO Date

If you are a site or blog owner, then, you must know how important it is to optimize your website for search engines, especially Google. If you want your site to rank well in Google then, you must follow the guidelines of Google and make sure to impress Google’s ranking algorithm. When Googlebot (Google’s web crawler) visits your site, it’s more like your site having a date with Google. And you know how important the first impression is.

In this article, we are going to compare the real life dating and SEO dating, it’s quite similar in nature and prepares you for your first SEO date. So, that your date with Google does not go wrong. Before starting let’s understand the concept of SEO.

What is SEO?: 

For those, who are unfamiliar with the term SEO, SEO stands for Search Engine Optimization. It is the process of optimizing your website in such a way that it makes easier for search engine crawlers to crawl your site and increase the web visibility of your website. In simple words, if your website is a car then SEO is fuel to run that car. A car is totally useless without fuel.

The SEO process includes: on-site optimization and offsite optimization of a website.

Onsite optimization is the foundation factor of your website SEO. This factor is controlled by coding on your page. Examples of onsite optimization include actual HTML code, meta-tags, keywords, site speed, robots.txt, etc.

Whereas, off site optimization is the actions that you can take to promote your website in web and increase your website traffic. The most commonly used off site optimization methods are link building, social media marketing, content marketing, etc.

As you have got some ideas about SEO, let us prepare you for your first SEO date. It includes a simple five step, which is easy to follow. Leave your shyness behind and come along.: 

  • First Sight Attraction: 
  • Everybody wants their date to look pretty and wish at least they put some effort to look best for you. So, does Google. The design of your website is very important. It should be search engine friendly and visually appealing for both Google and user. Make sure to check whether it is accessible on both desktop and mobile devices or not? Can search engines crawlers access all pages of your site? The appearance of your website plays a vital role in having successful attention of Google. A first sight attraction is definitely an important thing to work on.

  • Never Be Late: 
  • Never be late on your first date, be it with your real life boyfriend/girlfriend or be it with Google. Everybody hates waiting and think about the first impression that you worked so hard for. It will all go in vein. If a web page shows up late and delivers error codes, then Google does not bother to index them. A website with poor site loading speed really fails to impress both Google and user. They are the reason that keeps your site away from getting high rankings. Check your site loading speed with website speed test tools and make sure to fix all bottlenecks.

  • Conversation, Conversation, and a Pleasant Conversation: 
  • Whether you are going to have your second date or not, it all depends on how well you keep your date engaged in your conversation. Similarly, your website should have a unique and engaging content which makes your users visit your site again and again. Content is the king in today’s SEO world and if you want Google to favor you then come up with some good, really interesting content. A website with poor and spammy content will surely have to go through a tragedy, no doubts on this.

  • What Type of Person Are You?: 
  • If you want to find out something about a person, then meet the people around him/her and hear them about that person. The people with whom you usually hang out, your family, friends, lovers, etc they all define you. Like that, a quality of website can be checked through the links that points out to it. A website with low quality or spammy links is likely to suffer more. Google will never trust such websites. On the other hand, if your website has high quality back links then, you can easily win Google’s trust. You can expect a boost in your website ranking. So, make sure to have a proper link building strategies and work on it.

  • Don’t Forget, Confidence Is The Key: 
  • Lastly, be confident. If you are confident yourself then, you have already won half of the battle. You should believe in yourself. Same goes with the site. If you have performed on-page optimization of your website well then, you need not have to worry. Google really likes strongly on-page optimized websites. On-page optimization of website includes website content, meta-tags, keywords, image tags, sitemap, etc.

Are you ready for your first date now? :)With the passing days, search engines have become smarter than before and only trust those who follow their guidelines, put some real efforts and creativity. With these above mentioned tips, you are surely going to make pretty good impression. Good Luck and keep tuning for more tips in future!